{"id":2535,"date":"2025-11-07T07:50:39","date_gmt":"2025-11-07T07:50:39","guid":{"rendered":"https:\/\/ddm.saigondigi.com\/?page_id=2535"},"modified":"2025-11-26T08:17:24","modified_gmt":"2025-11-26T08:17:24","slug":"cau-chuyen-thuong-hieu","status":"publish","type":"page","link":"https:\/\/food001.saigonlogo.com\/en\/cau-chuyen-thuong-hieu\/","title":{"rendered":"Brand Story"},"content":{"rendered":"<section class=\"section sec-head-page dark\" id=\"section_242453940\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"642\" src=\"https:\/\/food001.saigonlogo.com\/wp-content\/uploads\/2025\/11\/bg-dau-den-xanh-long.jpg\" class=\"bg attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-collapse align-middle align-center row-head-page\"  id=\"row-1241793804\">\n\n\t<div id=\"col-23558040\" class=\"col col-head-page small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<h1 class=\"tieu-page\">Brand Story<\/h1>\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1469186904\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/food001.saigonlogo.com\/wp-content\/uploads\/2025\/11\/line-ddm-01.svg\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1469186904 {\n  width: 12%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_242453940 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  min-height: 350px;\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row align-middle align-center row-tabline-cc\"  id=\"row-1334132354\">\n\n\t<div id=\"col-2043380316\" class=\"col col-tabline-cc small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<h3 class=\"tex-nghe tabline-ccth translation-block\">From a tiny bean, flows a great source of freshness<\/h3>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row align-middle\"  id=\"row-500878264\">\n\n\t<div id=\"col-1708532208\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3 class=\"cot-moc\">The Journey of <span class=\"xanh-dau\"><img decoding=\"async\" src=\"https:\/\/d2mind.com\/wp-content\/uploads\/2025\/11\/logo-ddm-head-01.svg\" width=\"60\" height=\"auto\" \/><\/span><\/h3>\n<p class=\"mota-ccth\">Amid the bustling rhythm of Saigon, there was a young man who always remembered the summer afternoons in his hometown, where his grandmother would gently simmer a pot of green-kernel black bean water \u2014 fragrant, soothing, and refreshing.\nTo him, it was not just a cooling drink but a taste of peace and simple love.<br \/>\nYears later, as he returned to the busy cycle of work, coffee, and sugary drinks, he suddenly realized \u2014 in this vibrant city, people were gradually forgetting that pure, natural freshness...\"<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1214703452\" class=\"col medium-6 small-12 large-6 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_107791922\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"414\" src=\"https:\/\/food001.saigonlogo.com\/wp-content\/uploads\/2025\/11\/hanh-trinh-ddm.png\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/food001.saigonlogo.com\/wp-content\/uploads\/2025\/11\/hanh-trinh-ddm.png 621w, https:\/\/food001.saigonlogo.com\/wp-content\/uploads\/2025\/11\/hanh-trinh-ddm-18x12.png 18w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_107791922 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row align-middle\"  id=\"row-165760872\">\n\n\t<div id=\"col-1137877908\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1149360392\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"349\" src=\"https:\/\/food001.saigonlogo.com\/wp-content\/uploads\/2025\/11\/y-tuong.png\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/food001.saigonlogo.com\/wp-content\/uploads\/2025\/11\/y-tuong.png 621w, https:\/\/food001.saigonlogo.com\/wp-content\/uploads\/2025\/11\/y-tuong-18x10.png 18w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1149360392 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1315458537\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3 class=\"cot-moc translation-block\">An idea sprouted in Saigon<\/h3>\n<p class=\"mota-ccth\">One hot afternoon in a caf\u00e9, the young man wrote in his notebook: \u201cWhat if green-kernel black bean water \u2014 the drink of my hometown \u2014 could be made modern and convenient?\u201d<\/p>\n<p class=\"mota-ccth\">From that thought, he began his entrepreneurial journey: traveling across the Mekong Delta to source clean beans, testing dozens of formulas to preserve the traditional flavor while keeping it pure when canned. He wanted to create a beverage that was refreshing, healthy, and suitable for the lifestyle of young urban people.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row align-middle\"  id=\"row-1698047973\">\n\n\t<div id=\"col-450959036\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3 class=\"cot-moc translation-block\">The difficult early days<\/h3>\n<p class=\"mota-ccth\">Lack of capital, lack of machinery, repeated failures. There was even a whole batch he had to discard because the beans were over-roasted.\nBut he believed: \u201cIf we make it true, make it clean, people will trust it.\u201d<\/p>\n<p class=\"mota-ccth\">Step by step, he partnered with farmers, invested in modern production lines, and created the brand DDM \u2013 Drink Different Mindfully \u2013 Sip differently, live mindfully.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1991073938\" class=\"col medium-6 small-12 large-6 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1781410491\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"349\" src=\"https:\/\/food001.saigonlogo.com\/wp-content\/uploads\/2025\/11\/thu-thach.png\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/food001.saigonlogo.com\/wp-content\/uploads\/2025\/11\/thu-thach.png 621w, https:\/\/food001.saigonlogo.com\/wp-content\/uploads\/2025\/11\/thu-thach-18x10.png 18w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1781410491 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row align-middle\"  id=\"row-1461838707\">\n\n\t<div id=\"col-463518325\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1187064956\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"349\" src=\"https:\/\/food001.saigonlogo.com\/wp-content\/uploads\/2025\/11\/bieu-tuong.png\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/food001.saigonlogo.com\/wp-content\/uploads\/2025\/11\/bieu-tuong.png 621w, https:\/\/food001.saigonlogo.com\/wp-content\/uploads\/2025\/11\/bieu-tuong-18x10.png 18w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1187064956 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1123253844\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3 class=\"cot-moc translation-block\">When a bean becomes a symbol<\/h3>\n<p class=\"mota-ccth\">The first DDM cans appeared on Saigon shelves.\nOn the can, the humble yet proud green-kernel black bean stood as a symbol of nature and Vietnamese identity. He smiled:<br \/>\n\u201cMy small dream now has a shape, a flavor, and a soul.\u201d<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row align-middle\"  id=\"row-89107770\">\n\n\t<div id=\"col-1582132518\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3 class=\"cot-moc translation-block\">A journey of spreading goodness<\/h3>\n<p class=\"mota-ccth\">DDM is not just a refreshing drink \u2014 it is a reminder of a green lifestyle, a clean way of living, and mindful choices. From a small kitchen, this Vietnamese brand has risen to supermarket shelves, carrying the aspirations of a new generation: to dream boldly, to take action, and to dare to be different.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2106381899\" class=\"col medium-6 small-12 large-6 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1483354270\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"490\" src=\"https:\/\/food001.saigonlogo.com\/wp-content\/uploads\/2025\/11\/lang-to.png\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/food001.saigonlogo.com\/wp-content\/uploads\/2025\/11\/lang-to.png 621w, https:\/\/food001.saigonlogo.com\/wp-content\/uploads\/2025\/11\/lang-to-15x12.png 15w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1483354270 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row align-middle align-center row-tabline-cc\"  id=\"row-504400434\">\n\n\t<div id=\"col-674599377\" class=\"col col-tabline-cc small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<h3 class=\"text-tabline tabline-tdiep\"><img decoding=\"async\" src=\"https:\/\/d2mind.com\/wp-content\/uploads\/2025\/11\/logo-ddm-head-01.svg\" width=\"80\" height=\"auto\" \/> &#8211; Drink Different Mindfully<br \/>\n&#8220;U\u1ed1ng kh\u00e1c bi\u1ec7t, S\u1ed1ng ch\u00e1nh ni\u1ec7m&#8221;<\/h3>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2821,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-2535","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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